H2 - a global specialist gambling sector market data provider based in the UK - is widely recognised as the leading independent authority regarding market forecasting and intelligence on the gambling industry.
The intelligence generated by H2’s industry forecasting model has become the most quoted source regarding the sector in published company reports, transaction documentation and sell-side analysts’ notes, as well as in the trade/business media. Its detailed coverage extends to over 150 national/state gambling markets and 100 listed operators and suppliers with market share analysis in over 100 markets.
Why do the world’s leading operators, suppliers, financial institutions and gambling regulators subscribe to H2:
Spot Trends and Opportunities
In such a fast-moving industry H2’s data keeps our subscribers ahead of the curve by identifying and quantifying:
- Market developments and trends
- Regulatory changes
- Emerging opportunities
Competitive Intelligence
Our research tells them what their competition is doing through:
- Operator market share data
- Tracking of company announcements and financial data
- Global comparisons of company revenue and growth
Reduce Risk and Uncertainty
Before launching a product, entering a new market, or changing strategy, our subscribers validate their assumptions and hone their approach by knowing:
- How big the opportunity really is
- Which areas are growing fastest
- Where will the market be in 5-years
Global Markets
B2C and B2B Gambling Companies Covered
Updates Published Each Year
Market Data
Market Share Data
Global Market Share Coverage
Annual operator market share data across 50+ key global markets.
US Sports Betting & iGaming Tracking
Monthly, by state tracking of US sports betting and iGaming gross win by operator, including handle and net win where available.
Monthly Market Share of Traffic
Monthly market share analysis across all main markets based on onshore online operator share of web traffic.
Monthly Market Tracking
Company Data
Player Survey Data
Reports
Market reports aggregating all the key information across markets to provide you with all the key information you need in one place, including:
- Market dynamics overview
- Recent key trends
- Revenue forecasts
- Market share
- Key news
- Regulatory tracker

Bespoke consulting
Tailored consultancy service to deliver the exact analysis and insights you require. Involving dedicated time from the sector’s most trusted advisors to provide deep-dive assessments across a wide range of projects.

On Demand
Download a selection of H2’s free to view reports, along with H2’s weekly podcast in collaboration with iGaming Business, the leading news content provider in the gaming industry.
