H2’s proprietary player survey data delivers deep, unbiased insight into player behaviour, preferences, and brand perception across global gambling markets.
Our player surveys capture detailed insights across key behavioural and attitudinal metrics, including:
- Unprompted brand awareness
- Demographics
- Choice of operator
- Spend
- Deposit methods
- Number of accounts
- Industry views
Player survey data
Preview Our Reports
Download sample reports to see the structure, layout, and level of analysis H2 provides.

The H2 Annual Subscription provides access for your whole organisation worldwide with an unlimited number of users.
We offer three tiers of access to ensure you get exactly the insights you need.
H2 Subscriptions
Core | Standard | Plus | |
---|---|---|---|
Core Market Data | |||
Market Share Data | |||
Monthly Market Tracking | |||
Company Data | |||
Player Survey Data | |||
Reports | |||
Price (ex VAT UK Only) | GBP 6,000 | GBP 10,000 | GBP 12,500 |