H2’s market data provides a comprehensive breakdown of the onshore and offshore gambling revenue by product in over 150 markets.
Our data time series spans over 30 years from 1998 to present day with 5-year forecasts extended each year. All primary data is sourced from regulators, governments, monopolies as well as commercial operators and suppliers to ensure accuracy and reliability.
Where primary data is unavailable, H2 uses its experience of analysing gambling markets over the past 20 years to fill in the gaps with proprietary market estimates. H2 interprets, aggregates and analyses all the reported data in each jurisdiction and delivers consistent data breakdowns and insights across every market. When combined with H2’s proprietary offshore market sizing data, this provides the most complete and accurate coverage of the global gambling market.
H2’s database is constantly updated to take account of the most recent data reports, changes in regulation and market developments to provide the most up to date view of the market available.
Market Data
Revenue Data
H2’s revenue data in every market is broken down for the landbased and online onshore and offshore channels by the following product categories:
- Race Betting
- Sport Betting
- Casino Table Games (Land)
- Casino Gaming Machines (Land)
- Gaming Machines Outside of Casinos (Land)
- Casino Slots (Online)
- Casino RNG (Online)
- Casino Live Casino (Online)
- Poker
- Bingo/Other Gaming
- Draw Lottery
- Instant Lottery
- Other Lottery
Detailed Data
Individual datasets for every market provide the most detailed breakdown of data available including primary data exactly as reported by regulators to ensure reliability and verification. H2 provides a wide range of global summary datasets then aggregate all this data together into consistent formats and breakdowns to streamline your analysis and data tracking.
Regulatory Insight
All market datasets are accompanied by a regulatory update providing an overview of the regulatory environment in each market. This provides a summary of market structure, legality, taxation rates, regulatory bodies and key legislation followed by a timeline of the key regulatory developments up to present day.
Preview Our Reports
Download sample reports to see the structure, layout, and level of analysis H2 provides.

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