Privacy Notice – H2 Gambling Capital Limited

We keep this privacy notice under review. This version was last updated on: 01.10.2026

H2 Gambling Capital Limited (“H2GC”, “we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Notice (“Notice”) outlines how we collect, use, store, and share personal information obtained through our website (https://h2gc.com), products and services, and our business dealings (together, the “Services”). It applies to website visitors, users of our Services and individuals representing our customers, suppliers and other business contacts.

1. Who We Are

We are a leading provider of market intelligence, data analytics, and consulting services to the global gambling industry.

H2 Gambling Capital Limited is the controller and responsible for your personal data, meaning that we decide how and for what purposes it is used. Further details about us are as follows:

Company number: 10156996
Registered office address: 11-33 St. John Street, London, England, EC1M 4AA
ICO registration reference: ZC063707

2. Information We Collect

We collect and process personal data directly from you when you:

Subscribe to our Services
Request a demo or contact us
Download reports or whitepapers
Register for our newsletters or events
Communicate with our team

We also collect technical and usage data automatically when you use our Services, including through cookies and similar technologies. We may receive personal data about you from your organisation, other business contacts, group companies and service providers, or publicly available sources such as company websites and professional networking sites.

Types of data collected may include:

Contact and professional data: name, job title, organisation and business contact information, including email address and phone number;
Account and transaction data: login credentials, account and subscription details, billing and payment information;
Usage data: IP address, browser type, access times, pages viewed, downloads, clicks and other information about how you use and interact with our Services;
Communications and content: enquiries, correspondence, feedback, prompts and other inputs, and associated responses or outputs; and
Preferences: interests in our Services, marketing preferences and records of consent or objections.

We do not generally collect special category personal data, such as information about health or religious beliefs, through our Services. However, we may collect dietary or accessibility requirements that you choose to provide when attending our events, which may reveal this information. We use it to accommodate your requirements with your explicit consent. Please otherwise avoid providing special category personal data unless we specifically request it and explain how it will be used.

3. How We Use Your Information and Our Legal Bases

We process personal data for the purposes and on the legal bases set out below. These bases are:

Consent: where you have freely given specific, informed and unambiguous consent to the processing. Where we rely on explicit consent (“Explicit Consent”) for special category personal data, we ask for an express statement of consent to that processing.
Contract: where processing is necessary to perform a contract with you personally, or to take steps at your request before entering into such a contract.
Legal Obligation: where processing is necessary to comply with a legal obligation to which we are subject.
Legitimate Interests: where processing is necessary for our or a third party’s legitimate interests, provided those interests are not overridden by your interests, rights and freedoms. The relevant interests are identified in the table below.

The nature of your interaction with us will determine which purposes and bases apply.

Purpose	Personal data	Lawful basis
To provide and administer our Services, manage subscriptions and billing, communicate service updates, respond to enquiries and support requests, and manage business relationships.	Contact and professional; account and transaction; usage; communications and content; preferences.	Legitimate Interests in providing our Services and managing our business and customer relationships. Contract where the contract is with you personally.
To operate, develop and improve our Services, including AI-enabled features; analyse use, interactions and interests; personalise the user experience; and inform account management, product development and commercial strategy, including subscriptions and pricing.	Contact and professional; account and transaction; usage; communications and content; preferences.	Legitimate Interests in understanding our customers and users, improving and developing our Services, and managing and growing our business. Consent where required for cookies or similar technologies.
To communicate research, news, information about our Services and event invitations, and carry out marketing and business development.	Contact and professional; usage; communications and content; preferences.	Consent where required; otherwise, Legitimate Interests in promoting our Services and developing business relationships.
To organise and manage events, register attendance and accommodate dietary or accessibility requirements.	Contact and professional; communications and content; attendance details; dietary or accessibility requirements, including any health or religious-belief information provided.	Legitimate Interests in organising and managing events and accommodating attendees. Consent and, where information reveals health or religious beliefs, Explicit Consent where dietary or accessibility requirements reveal health or religious beliefs.
To protect our systems and business, prevent misuse, enforce our terms, obtain professional advice and establish, exercise or defend legal claims.	The categories relevant to the matter.	Legitimate Interests in securing our Services and protecting our business, users and legal rights.
To comply with legal and regulatory obligations, including accounting and tax requirements, and handle data protection requests and complaints.	The categories relevant to the requirement, request or complaint.	Legal Obligation.
To undertake group administration or evaluate or carry out a sale, reorganisation or other business transaction.	Relevant contact and professional, account and transaction, and communications and content data.	Legitimate Interests in administering, managing and developing our business and facilitating transactions.

You can opt out of direct marketing at any time by using the unsubscribe link in our marketing emails or contacting us using the details below. This does not affect necessary service-related communications.

Where information is required by law or under a contract, or is needed to provide a requested Service, we will explain this when collecting it. If you do not provide it, we may be unable to provide the relevant Service or assistance.

We may also use personal data for purposes compatible with those for which it was collected, where permitted by law. Where required, we will provide further privacy information before using personal data for a new purpose and obtain any necessary consent.

4. Sharing Your Information

We do not sell your personal data. For the purposes described above, we may share it with:

Service providers and contractors, including providers of CRM, cloud hosting, IT support, analytics, AI tools, communications and payment services, and event organisers, venues and caterers;
Professional advisers, including lawyers, accountants, auditors and insurers;
Legal or regulatory authorities, courts and other relevant parties where required by law or necessary to establish, exercise or defend legal claims;
Our other group companies for group-wide business administration and in connection with the provision of our Services. This includes:
- Pageant Gaming Media Limited (company number: 08338976; registered office address: 11-33 St. John Street, London, England, EC1M 4AA; ICO registration reference: ZA591417); and
- Burghclere Limited (company number: 16761602; registered office address: 11-33 St. John Street, London, England, EC1M 4AA; ICO registration reference: ZC117474);
Actual or prospective parties to a business transaction and their advisers; and
Other recipients where you request or authorise the disclosure.

Where recipients process personal data on our behalf, we require appropriate contractual protections. Some recipients act as independent controllers, in which case their own privacy notices also apply.

5. International Transfers

Some recipients may be based or process personal data outside the UK. Where we transfer personal data outside the UK, we comply with applicable transfer requirements by relying on UK adequacy regulations or appropriate safeguards, such as the UK International Data Transfer Agreement or the UK Addendum to the European Commission’s Standard Contractual Clauses, together with any other protections required by law.

You can contact us using the details below for further information about these transfers and to obtain a copy of the relevant safeguards, subject to appropriate redactions.

6. Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this Notice, including to meet our legal, regulatory, tax, reporting or contractual obligations and to establish, exercise or defend legal claims.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

We may anonymise personal data so that it can no longer be associated with you, in which case we may retain and use it for our own purposes without further notice.

7. Your Rights

Depending on the circumstances and subject to applicable conditions and exceptions, you have the right to:

Request access to your personal data;
Request correction of inaccurate or incomplete data;
Request deletion of your personal data;
Request restriction of processing;
Object, on grounds relating to your particular situation, to processing based on legitimate interests, including related profiling;
Object at any time to processing for direct marketing, including related profiling, in which case we will stop that processing;
Withdraw consent at any time where we rely on it, without affecting the lawfulness of processing before withdrawal; and
Request your personal data in a structured, commonly used, machine-readable format and its transfer to another controller where technically feasible, where the processing is automated and based on consent or a contract with you.

To exercise these rights, please contact us at: data@h2gc.com

For any complaints or queries, please contact us at data@h2gc.com or the postal address below. You also have the right to make a complaint to the Information Commission’s Office (ICO), the UK regulator for data protection (www.ico.org.uk). However, we would appreciate the chance to deal with your concerns first, so please contact us before approaching the ICO. The ICO will expect you to have done this before reviewing your complaint.

8. Cookies and Tracking

We use cookies and similar technologies for website functionality, usage analytics and improving user experience. Where consent is required, we obtain it before using the relevant technology, and you can withdraw it through our cookie controls. You can also manage cookies through your browser settings.

For information about the cookies we use and how to manage your choices, please see our Cookie Policy at https://h2gc.com/cookie-policy.

9. Contact Us

For questions or concerns regarding this Privacy Notice or your data:

H2 Gambling Capital Limited
Email: data@h2gc.com
Post: 11-33 St. John Street, London, England, EC1M 4AA

10. Updates to This Notice

We may update this Privacy Notice from time to time. The latest version will be available on our website, and the “Last updated” date will be revised.