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H2 Works With Data Partners IBIA On Groundbreaking Optimum Betting Market Study

Posted on 09 June 2021 in General

The International Betting Integrity Association (IBIA) has published a first of its kind study assessing the regulation of betting in 20 jurisdictions across six continents and covering a range of licensing models. The study has been conducted by leading global gambling data and intelligence company H2 Gambling Capital, which was commissioned to evaluate the strengths and weakness of various regulatory frameworks for betting around the world. Consideration was also given to the effectiveness of betting product restrictions, along with the cost of match-fixing to the regulated betting sector globally. The resulting report includes:


  • A jurisdictional ranking using five core assessment criteria: Great Britain highest, India lowest
  • An optimum betting market solution in the form of ten regulatory pillars
  • An evidence-based assessment of the availability of betting products and the cost of match-fixing
  • Key findings generated from operator data covering $137bn (€115bn) of betting turnover
  • Consideration of the integrity risk: no corruption issues identified in 99.96% of markets
  • A data-led evaluation revealing $25m pa cost from match-fixing to the regulated sector


The study involved detailed fiscal and integrity data from many of the world’s leading regulated betting operators representing nearly 50% of all commercial online betting globally. Those operators feed into the largest customer account-based integrity system in the world through IBIA. Gambling trade associations the BGC, BOS, EGBA, Jdigital and NOGA were also involved as project partners in the study.


David Henwood, Director of H2, said: “Our assessment of the various regulatory models in operation around the world has determined the key factors that are most likely to generate a successful well-regulated betting market: unlimited licensing, competitive GGR tax, wide product offering, integrity provisions and balanced advertising parameters. That position and our betting product and integrity evaluation is based on the most extensive and detailed collection of market data that has ever been assembled. The report’s findings are therefore unique and illuminating.”


Khalid Ali, CEO of IBIA, said: “The study and its contents can rightly be justified as unprecedented. H2 has conducted a detailed examination of product data covering $137bn in turnover, along with its own market data. The result is a report that provides a never seen before insight into global consumer demand, integrity risks and regulatory practices. In doing so, it reveals the core facets of a successful regulatory framework for betting. IBIA hopes that these evidenced-based findings will assist the important ongoing global betting and integrity debate.” The International Betting Integrity Association is the leading global voice on integrity for the licensed betting industry. It is run by operators for operators, protecting its members from corruption through collective action. Its monitoring and alert platform is a highly effective anticorruption tool that detects and reports suspicious activity on its members’ betting markets. The association has longstanding information sharing partnerships with leading sports and gambling regulators to utilise its data and prosecute corruption. It represents the sector at high-level policy discussion forums such as the IOC, UN, Council of Europe and European Commission.


The Optimum Betting Market report and additional animation graphics relating to the report can be found here. IBIA publishes quarterly reports covering the integrity alerts reported through its monitoring and alert platform which can be viewed here. IBIA can be contacted at info@ibia.bet




H2 Gambling Capital - H2 Gambling Capital is widely recognised as the leading independent authority regarding market data and intelligence on the gambling industry. The intelligence generated by H2’s industry forecasting model has become the most quoted source regarding the sector in published company reports, transaction documentation and sell-side analysts’ notes, as well as in the trade/business media. Its databank covers over 230 world markets, circa 2m data points and 5-year forecasts currently to 2026. www.h2gc.com


International Betting Integrity Association - The International Betting Integrity Association (IBIA), formerly known as ESSA, is the leading global voice on integrity for the regulated betting industry. Its monitoring and alert platform is a highly effective anti-corruption tool that detects and reports suspicious activity on its members’ betting markets. The association has longstanding information sharing partnerships with leading sports and gambling regulators to utilise its data and prosecute corruption. It represents the sector at high-level transnational policy discussion forums. www.ibia.bet


Betting and Gaming Council - The Betting and Gaming Council (BGC) is the standards body that represents the regulated betting and gaming industry, including land-based casinos, bookmakers and online operators. BGC membership consists of nearly 100 companies, including most of the world’s largest licensed online gambling operators and software providers. They provide regulated online gambling services to tens of millions of customers. www.bettingandgamingcouncil.com


BOS - Swedish Trade Association for Online Gambling - The Swedish Trade Association for Online Gambling, Branschföreningen för Onlinespel (BOS), represents more than 20 B2C gambling companies and B2B game developers that operate on the Swedish market. All gambling companies that are BOS members must hold a Swedish licence. BOS works for a sound and safe gambling market characterized by strong consumer protection where all gambling companies have equal rights and responsibilities. www.bos.nu


European Gaming and Betting Association - The European Gaming and Betting Association (EGBA) is the Brussels-based trade association representing the leading online gaming and betting operators established, licensed and regulated within the EU. EGBA works together with national and EU regulatory authorities and other stakeholders towards a well-regulated and well-channelled online gambling market which provides a high level of consumer protection and takes into account the realities of the internet and online consumer demand. www.egba.eu


Jdigital – The Spanish Online Gambling Trade Association Jdigital is a non-profit association whose main objective is to promote safe and responsible online gambling activity. Jdigital works to achieve a balanced and competitive regulation, which provides an open and safe online market. The association seeks to protect the interests of consumers and gambling operators, ensuring operators comply with their obligations. Jdigital currently represents more than 80% of licenced online gambling operators in Spain, together with payment platforms and other related industries. www.jdigital.es


Netherlands Online Gambling Association - The Netherlands Online Gambling Association NOGA is the industry association and advocate for online gambling companies who are committed to a safe, responsible and attractive online offer in the Netherlands. NOGA promotes constructive dialogue and works in close cooperation and consultation with the Dutch government and other actors to achieve an appropriate legislative framework that provides for an open licensing system in which the consumer is protected and the integrity in the market ensured. www.no-ga.nl