H2 Gambling Capital Expects US Regulated Betting Handle on Super Bowl LIX to Reach $1.6bn
Posted on 05 February 2025 in General
Super Bowl LIX kicks off on Sunday 9th February, as the Philadelphia Eagles take on the Kansas City Chiefs in New Orleans. This will be the eleventh time that New Orleans has hosted the Super Bowl, becoming the joint-most popular host city for the Super Bowl along with Miami. H2 expect a record amount of wagers will be riding on the game, the highest wagering on a single game in the United States.
H2 expects the US as a whole to generate almost $1.6bn through onshore licensed sportsbooks with New York narrowly overtaking Nevada as the state to generate the most handle for the Super Bowl, generating a record high $181m through onshore licensed sportsbooks.
H2 estimates that $1.36bn was wagered through legal onshore sportsbooks for the 2024 Super Bowl, up from $1.10bn in the prior year. H2’s 2025 estimate suggests that the strong growth will continue, implying a 17% increase in Super Bowl wagers this year. This is predominantly driven by growth in existing states (i.e. states that were launched for Super Bowl 2024) – which account for c75% of the year-on-year growth, with new states accounting for c.$57m of handle...
