05 February 2026
Super Bowl LX kicks off on Sunday, 8 February, as the Seattle Seahawks face the New England Patriots at Levi’s Stadium, Santa Clara, home of the San Francisco 49ers. This marks the second time Santa Clara has hosted the Super Bowl, having previously hosted Super Bowl 50 ten years ago.
H2 expects the game to attract a record number of wagers, representing the highest level of betting activity on a single sporting event in the United States.
H2 projects that the U.S. market will generate approximately $1.78bn in handle through onshore licensed sportsbooks, with New York expected to lead all states at a record $172m in Super Bowl handle.
For context, H2 estimates that $1.63bn was wagered through legal onshore sportsbooks for the 2025 Super Bowl, up from $1.36bn in the prior year. H2’s 2026 forecasts indicate continued momentum, implying 7.1% year-over-year growth in Super Bowl wagering from same state wagering growth, while the launch of Missouri is expected to add a further $33m (2.0% to the 2025 figure).
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