H2 Director, David Henwood will join SG Digital's SVP for Sportsbook and Platforms, Keith O’Loughlin in hosting an ICE North America webinar on legistimising the US Sports betting market next Wednesday 12 June.
The year before the SCOTUS repealed PASPA, H2 deep dived and sized the US sports betting illegal market at $10.4bn GGR. A year on, the legal market has only eaten into 4% of that number - and H2 estimates it will take a decade to catch up, demonstrating a need to create a strong offering in the US that cannot be paralleled through illegal channels.
With sports betting legalized in 8 states across the US already, and with major events in the sporting calendar including the Super Bowl and March Madness having taken place in Q1 of 2019, the betting patterns that have emerged in these early stages will be instrumental in the formation of future markets as the industry continues to grow.
As well as H2’s analysis and US market foecasts to 2030, the webinar will also feature Scientific Games' research and materials from the course of last year includes findings on player preferences and incremental spending for sports betting. A key session for stakeholders looking to establish themselves in the US market in 2019 and beyond.