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10 March 2022: The International Betting Integrity Association (IBIA) and H2 Gambling Capital (H2), the leading bodies globally on betting integrity and gambling market data, have extended their partnership agreement. That arrangement maintains H2 as the official betting market data partner of the integrity association and includes access to H2’s extensive market database of circa 2 million data points covering 160+ gambling jurisdictions in over 100 countries. H2 data has been employed in IBIA responses to regulatory consultations and wider market activities, notably the Optimum Betting Market Study published in June 2021.

Khalid Ali, CEO of IBIA, said: “H2’s market leading and globally recognised dataset has been an important component of our policy deliberations and has underpinned our key market integrity and regulatory position. That data has been critical in advancing evidence-based proposals with a range of stakeholders around the world. IBIA therefore welcomes a continuation of our partnership, which comes at an important point in the development of regulated betting globally.”

David Henwood, Director at H2 Gambling Capital, said: “IBIA is at the forefront of the modernisation of the global betting industry and we are proud to be associated with the association which represents nearly 100 international betting brands. Our joint work on optimum market regulation has proved ground-breaking and the further professionalisation of the sector will very much require accurate market data and analysis at its heart, so we are delighted to be co-partners with IBIA in this space.”

The agreement comes as IBIA continues to expand its membership base and sphere of operation, having recently launched in North America, and where a number of US states and the Canadian province of Ontario have moved to require sports betting operators to be part of an integrity monitoring body. This mirrors a similar requirement in the recently opened online gambling market in the Netherlands, where the majority of online betting operators are now members of IBIA.

The International Betting Integrity Association is the leading global voice on integrity for the licensed betting industry. It is run by operators for operators, protecting its members from corruption through collective action. Its monitoring and alert platform is a highly effective anti-corruption tool that detects and reports suspicious activity on its members’ betting markets. The association has longstanding information sharing partnerships with leading sports and gambling regulators to utilise its data and prosecute corruption. It represents the sector at high-level policy discussion forums such as the IOC, UN, Council of Europe and European Commission.

The association publishes quarterly reports covering the integrity alerts reported through its monitoring and alert platform which can be viewed here. IBIA can be contacted at info@ibia.bet.

H2 Gambling Capital is widely regarded as the sector’s most trusted provider of market data and intelligence and is easily the most quoted independent source worldwide in published company reports, transaction documentation and buy & sell-side analysts’ notes, as well as in the trade/business media. The company also tracks and commentates on market regulation movements, provides updates and  financial models for all the leading companies in the sector, and undertakes ‘deeper dive’ bespoke advisory commissions for premium clients. The vast majority of the sector’s operators, suppliers and its regulators use H2 data to benchmark their performance, as well as those outside the sector including the sports/leagues, media companies and many of the major banks/financial institutions. H2 can be contacted at data@h2gc.com.

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About the International Betting Integrity Association

The International Betting Integrity Association is the leading global voice on integrity for the licensed betting industry. Our members share a common goal of combating betting corruption to protect the integrity of sport and their businesses. Established in 2005 and formerly known as ESSA, we are a not-for-profit association whose members include many of the world’s largest regulated betting operators, active across six continents. Members undergo a rigorous due diligence process and must adhere to our code of conduct committing them to responsible betting practices.

The International Betting Integrity Association’s Monitoring & Alert Platform is a highly effective anti-corruption tool that detects and reports suspicious activity on its members’ betting markets. The bespoke system tracks transactional activity linked to individual consumer accounts, clearly distinguishing it from commercial monitoring systems focused on simple odds movements. The association has longstanding information sharing partnerships with leading sports bodies including FIFA, UEFA, the ITIA and the IOC and many gambling regulators to utilise this data and prosecute corruption. The association maintains a policy of transparency and publishes quarterly integrity reports analysing activity reported on the Platform.

About H2 Gambling Capital

H2 - a global specialist gambling sector market data provider based in the UK - is widely recognised as the leading independent authority regarding market forecasting and intelligence on the gambling industry. The intelligence generated by H2’s industry forecasting model has become the most quoted source regarding the sector in published company reports, transaction documentation and sell-side analysts’ notes, as well as in the trade/business media. Its databank covers over 160 world markets, circa 2m data points and five-year forecasts soon to be extended out to 2027. www.h2gc.com